For Immediate release …

Fmi: Lori Osterberg, tel: 303-221-1027
fax 305-489-2248
email Lori@BoomerangNetwork.com

BOOMERANG NETWORK GIVES PHOTOGRAPHERS A POWERFUL WAY TO MARKET THEIR WEB SITES!

DENVER, CO & BELLE PLAINE, KS - October 8, 2002 - Officially launched today, BoomerangNetwork.com is an online eCard service provider that allows web site owners the ability to attach eCards directly to their site, and use those eCards for brand marketing. BoomerangNetwork.com makes the Internet a vital marketing tool by giving photographer's the means to create eCards out of their photography, and provide them as a source of marketing that will bring qualified referrals back into their site.

Lori Osterberg, Marketing Director for Boomerang Network said that the majority of photographers' web sites could be better utilized to provide more benefit to their clients if they begin with the end in mind. What is it that will keep a client coming back to their site again and again? "Many small business owners are wonderfully resourceful, and often put an expansive amount of time into designing a web site that is graphically and creatively ingenious," stated Osterberg. "And then they post it on the Internet and wait. With little or no marketing effort, the wait goes on indefinitely."

Up until now, photographers' web sites tended to be stagnant. They were put up to attract clients on a one-time basis, and weren't made to bring people back. There was nothing to motivate a person to come back and visit the site, because they already understood the basics of the business, and had seen the few posted images. Sites rarely changed.

Boomerang Network hopes to alter that mindset by providing an entertaining eCard addition, easily attached to an existing web site. With a few easy steps, anyone can have a working eCard system on their web site. Boomerang Network provides initial set up of the photographers' eCard site. The site will have the look and feel of the existing site, and will provide all of the navigation and functionality to mirror the existing pages. The eCard site is banner free, and will never have annoying pop-ups from other advertisers. And Boomerang Network will provide links that take viewers between the eCards page and the photographers' web site. The goal is to have the eCard site reflect the personality of the original site. After the initial set up, the photographer has the ability to change the photographs as often as he wishes, without contacting Boomerang.

"It's amazing to see the potential eCards bring to a web site, and how our clients are using their eCard sites to market their photography," stated Osterberg. "Every eCard that is sent provides a link back into the photographers' site for viewing. Once they are in the site, they can look around at their pleasure. They are a qualified lead that has an interest in the photographer's products."

"We developed Boomerang Network specifically for small businesses with a limited-budget web site to have a way of performing brand marketing directly from their site," said Osterberg. "We wanted a way to easily drive traffic to a site. We wanted to provide a way for photographers to get the exposure of their products and services in front of people who will use their services. We wanted a way to provide photographers with a great way of using their web site for marketing to their current clients, and to attract potential clients easily and effectively. And we wanted a way to provide people with a way of building up a brand and a following, one that will let them take full advantage of what the Internet is all about!" We have accomplished that with Boomerang Network!

About Boomerang Network

Boomerang Network began with a simple idea: the ability to put eCards directly on a web site to allow visitors the chance to send eCards to family and friends, and bring those people back into the site as qualified leads. Andrew Osterberg and Lori Osterberg with Eyes On Photography Inc., and Vision Business Concepts Inc. wanted to provide their images as eCard greetings on www.EyesOnPhotography.com. After searching the Internet with little result, they began development of Boomerang's eCard program.

Cort Anderson with Training Wheels LLC, and Identis LLC, a web site development and hosting company, is co-developer of Boomerang Network. He is assisting in web site development and hosting of each clients' eCard site. Boomerang Network is available online for review at www.BoomerangNetwork.com, or email us at info@BoomerangNetwork.com for more information.

Editorial Contact:

Lori Osterberg
Vision Business Concepts Inc.
303.221.1027
mail to: Lori@BoomerangNetwork.com

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