Thank
you for completing our 10 Point Website Sales Assessment
Why
is it that some people sell like crazy from their websites, while
others struggle for one or two sales a month?
The
secret lies not in the website itself, but the techniques used
to empower others to take action – NOW!
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Will
you be one of the lucky business owners that moves beyond a
humdrum website, and begins to make a profit this year?
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From
the desk of Lori Osterberg
Denver, Colorado
There is a proven path for success on the Internet today. And it starts with
a basic technique.
What
I believe is a successful website begins with a basic understanding
of good copy. Copy that motivates your prospects to take
action. Copy that motivates your customers to buy from you. Copy that
sells your products and services, and creates a strong, healthy business
that allows you to lead a comfortable life.
Yet
what so many business owners don’t realize is the life
of their business depends on the copy they write. So they
trudge along writing everything themselves. Then sit back and wonder
why things just don’t work.
Does
that sound like you? Have you ever squeezed a few words out, thrown
them into a word document with a photograph you downloaded from the
Internet, printed it on your color copier and called it a brochure?
I’ve
seen many brochures like that. And most of them just don’t make
the grade when it comes to sales. They may produce a few sales. But
nothing like they could with a professional design.
So
why don’t more small businesses use a copywriter?
Is
it because of the cost?
Imagine
spending $1,000 on professional copy, and creating $5,000 in sales.
Would that $1,000 be worth it?
Is
it the fear?
It’s
frustrating spending time and money on an ad, only to have it fail
miserably.
Or
is it just the unknown?
Many
small business owners don’t hire copywriters because they simply
don’t understand the value a professional copywriter can bring
to their business.
So why should you hire a professional copywriter?
Good
question. A professional copywriter is someone that will write your
copy, and create your website/brochure/advertisement to be the best
it can be.
Sometimes
it’s hard for you to find the right words. You may tell people
you have a great product. But is that really what your reader cares
about?
A
professional copywriter knows how to reach your reader, speak to them
in their language, and motivate them to buy from you. How do they
know? They study. They’re in the business. They make it their
business to know.
And
how do I know? Because I’ve been writing for years!
You
see, I started writing my own copy for my websites back in the early
1990’s. I tweaked the information. I wrote from the heart. And
gradually I learned what worked and what didn’t.
Then
I began studying from the greats. In fact, I still read voraciously
and learn all I can from the pros. Just like business is every changing,
so is the world of marketing. I love learning new techniques that
will help me help you make more money!
So
why should you care about your copy?
Did
you know that your website is your lifeblood? It’s what connects
you with your prospects and your customers. If you can’t reach
them – motivate them – capture them – they’ll
never return. They’ll be gone forever. And so will the sale.
That’s
where good copywriting comes in to play. Without it, the sales
drift away…
So,
are you ready to begin? Are you wanting new copy for your website?
Or maybe you’re ready to add a sales letter to your site? What
about an ebook? Or maybe a brochure promoting a new product?
Whatever
you have in mind, let’s discuss your ideas. I
love ideas. I’m kind of an idea junkie. When I hear new ideas,
my mind fills with possibilities. Let me help you utilize that excitement,
and share it with your readers. I guarantee we’ll reach them.
And motivate them to make contact with you!
Typically
a project takes a couple of weeks to work. Of course, that depends
on the size of the project. A one page article is completely different
than a complete website redesign. But let’s talk. I’d
love to hear your ideas, and what your plans are. Then I’ll
have a better idea of the requirements, and how long your job will
take to complete. And when I write I like to have a few days for research,
a few days for writing, and a few days for reworking. Writing takes
time. And by setting it aside a few times, a fresh perspective will
allow refinement that will show in your sales.
Are
you ready to get started? Great! I can’t wait to talk
with you. Please fill out the short form below. Please tell
me your timeline and your budget so I have a better understanding
of what you’re looking for. From there, I’ll be in touch
to find out more information, and to discuss your project further. By
filling out this form you are under no obligation – it’s
just a way to get to know your project better. And to see how best
we could work together!
You
will be contacted shortly for a collaborative interview.
