• Create your home page from your client’s perspective, instead of your own. As a business owner, you understand in detail all of the information associated with your business. Often times your client has never thought about your product before, and has very limited knowledge. So start your home page with information, possible even questions, on things they may be thinking about. Then, provide more information the deeper they go into your web site.
• Create navigation buttons that are logical. Again, think of navigating your site from your clients’ perspective. What does you client come to your site for? Create navigation buttons based on that information.
• Create a links page. This is a must for anyone with a site. Links are valuable in two ways. First, it allows your clients to view other sites that you feel are valuable. This provides you with the chance they may bookmark your site because of its value, and will continue to access it for its content. Second, it provides direct marketing with other related sites. If your site is linked with another site, you are not only getting exposure through your site, you also have the chance of receiving exposure through the other sites navigation.
• Check links regularly. Links change very quickly as sites change domain names, or as companies merge or go out of business. Your site will be more reliable if every link is completed.
• How can your client contact you? Check every page within your site and make sure your name, email and phone number, at a minimum, exist. There is nothing more frustrating than wanting to contact someone, but can’t figure out how.
• Do not use frames within your site. They are hard to navigate from certain browsers, they are often hard to view, and they are almost always impossible to print.
• Give people a reason to bookmark your site. Resource guides, products to purchase, or detailed and reliable information are just three great reasons your client will want to visit you again and again.
• Review your whole site on a regular basis. Change any page that is no longer current. Your client can tell if your site is not kept up to date, and will not consider your site as a reliable source of information.
• Spell check each page. Spelling errors can be very costly mistakes.
• Review your site for originality. Are you having fun with your site, or is it a chore. It will show up in how each page is presented.

Lori Osterberg has been marketing online since 1995. Her
popular online newsletter is read weekly by small business
owners from around the world. To subscribe visit
http://www.VisionOfSuccess.com

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