Claim Your Subscription
Signup for Lori Osterberg’s
Vision Of Success™ email newsletter and be notified of the top news in
website marketing for the creative professional.
Latest
News
10/1/08>> Lori to Speak at Thin Air Summit
Lori Osterberg will be speaking at the first annual Thin Air Summit workshop November 7-9, 2008 in Denver, Colorado. She will be sharing her business experience and her knowledge of blogging with a crowd of 100 business people. Visit Thin Air Summit http://www.thinairsummit.com/ for more information.
5/1/08 >> ANNOUNCING: Newest Website - HowToBlogAboutYourBusiness.com
Vision
Business Concepts has just released a new blog site, HowToBlogAboutYourBusiness.com,
built specifically to teach people how to use their blogs to market
their businesses. Filled with tips, strategies, and step by step
instruction, it's designed to help you build up your own blog,
and start making money online.
1/14/08>> ANNOUNCING: Brand New Blog Program To Help Businesses
Vision Business Concepts announces its newest program, designed specifically
to help solo and micro professionals create a custom designed Blog, and
understand how best to use it to market their businesses.
Visit Blog
Development for full details.
Read More News >>
"We at l'image were satisfied
with our website, but decided that it was time to put a new site
up, just to freshen things up. We searched through a lot of people
/ companies
that write new websites and had settled on a couple of them for serious
consideration. When I received an e-mail from Vision of Success extolling
their website creation skills, I checked into them.
I spoke with
and exchanged e-mails with Lori and called a client who's website
she and
Andrew recently created. Vision of Success had something that most
of these website creation people did not have and that was the
ability to see beyond the graphics and layout of the site and go
to the core
reason of having a website .... attracting new clients.
Lori and
Andrew were very easy to work with and created a fantastic new
website for
us that will last a long time. In addition, they educated us as
to the reasons behind why they did a lot of things. We recommend
their
website creation service highly."
Mitch Merritt and
Mary Alice Foote
l'image
limagephotography.com
|
 |
Why Did You Choose That Word?
By Lori Osterberg
 Have
you ever stopped to think about the way you write and talk?
How are your words presented on your brochures and literature?
How do you speak about your product to your clients? Words
can mean the difference between what market you are targeting,
and how your product will be perceived.
A
brochure is a way of getting across to a potential client what
you are offering. If a person is looking for a photograph of
their family, something they would like to display above their
mantle and treasure for many years to come, they are looking
for a professional portrait. Words like "heirloom" and "priceless" will
have meaning to them. However, imagine their impression if
they consistently see words like "picture" and "shots" throughout
your brochure. The quality of what you will be producing for
them has now gone down drastically.
I
often think back to two photographs I saw in a marketing class.
Both were presentations of yellow liquid: one in a beautiful
bottle, the other in a test tube. Which one had more perceived
value? When selecting words, it is important to keep this idea
in mind. Your words are a very important way of getting across
to your client a message of value.
Take
time to review your literature, and concentrate on your presentations
both in person and on the phone. Are you stating things in
a way that is acceptable to your client’s status? Are they
able to see the value in what you are providing them simply
through your actions? If not, maybe now is the time to clean
up those words, and show your clients a new and improved business!
Lori
Osterberg has been marketing online since 1995. Her
popular online newsletter is read weekly by small business
owners from around the world. To subscribe visit
http://www.VisionOfSuccess.com
You
can view some of our samples in our portfolio. Or read
what others are saying about our services.
Taking Your Business To The Next Level
Is now your time to take your business to the next
level? Are you wondering how you can use your website in such a
way that you can automate your business,
have it bring in tons more leads, and make more money from a larger target
audience? Then it's time to see what Vision Business Concepts Inc can do
for you. Take a few minutes and fill out my request form for a no cost
complementary consultation. We'll take a look at what you have – and
help you get started creating your new vision.
|
|
